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James Goodman

James leads Forum's futures work, using scenarios for strategy development, developing future visions, applying future-proofing techniques and conducting trend analysis. James is a futures expert and leads all our futures work.  This includes lead and key designer of the Forum’s Retail Futures, looking at alternative future paths for sustainability in the UK retail sector, Fashion Futures and PepsiCo’s scenarios project.  He is the senior adviser to Sky TV on their new strategy, and lead adviser to the UK government Technology Strategies Board on their Horizons Project that foster future innovation. Companies / Organisations James has worked with include: Levis, Vodafone, Novelis, Technology Strategies Board, Unilever, Sainsbury’s, Tesco, PepsiCo, Finlays, Swire Pacific Offshore,  China Navigation Company, Rockefeller Foundation and Certis.

An increasingly important focus for our futures work is in supporting the development of long-term policy, strategies or products and services. For example, James led the use of horizon-scanning techniques as a basis for new packaging and waste policy development in UK Government; developed scenarios with Finlays, the tea and flowers company, and used them to develop a vision and strategy for a sustainable future company; and used our Climate Futures scenarios to drive product research and development in HP.

James joined Forum for the Future in 2001, having previously worked as a senior research executive in a leading market research agency. While at Forum for the Future, James has worked extensively on the emerging social and environmental opportunities of the digital economy, and has managed long-term strategic partnerships with a number of Forum for the Future’s business partners in the retail, technology and food sectors. James is author of Climate Futures, exploring the different possible responses we could see to climate change by 2030, Retail Futures, and “Fishing for Good”, an analysis of the sustainable marine fisheries problem, and “Making the Net Work” on sustainability in the digital society.

James has a First Class BA in History from Manchester University.